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Play 60

The Play 60 Challenge is an NFL campaign geared towards encouraging kids of all ages to get physically active for at least 60 minutes a day. The Giants help support this initiative by visiting local schools and inspiring children to increase their daily physical activity.

Play 60 Challenge
The Play 60 Challenge is an official NFL campaign geared towards encouraging kids of all ages to increase their daily physical activity. Known as "The NFL Movement for an Active Generation" this program, along with help from the American Heart Association, inspires children to get physically active for 60 minutes every day. With the hope of tackling childhood obesity through consistent in-school, after-school and team-based programs, the NY Giants hope to support the future generation of healthy and active stars.
 
Fitnessgrams/Cooper Institution
FitnessGram, released nationally in 1982 by The Cooper Institute and now in its 9th edition, was created to increase parental awareness of children\'s fitness levels by developing a practical way for physical education teachers to report the results of physical fitness and physical activity assessments. In support of Play 60, the Giants and Cooper Institute will add the Fitnessgram assessment tool in 30 local schools by 2011, helping area children stay fit and measure their fitness levels as they 'Play 60'.