Giants football is meant to be enjoyed by all, and so is Woodbridge by Robert Mondavi Wine.
In that spirit, the Giants announced today that the No. 3 glass wine brand in the United States* is now their Official Wine Partner. The new agreement commences with the 2019 football season and is supported by a national and regional 360-marketing plan. The Giants are one of just three major teams in professional football to partner with Woodbridge, which has a 40-year history of making quality California wine accessible to all.
"Woodbridge by Robert Mondavi Wines is proud to partner with the New York Giants – a widely respected and beloved team in the National Football League," said Jaymie Schoenberg, Vice President of Marketing for Woodbridge by Robert Mondavi Wines. "Much like Woodbridge Wines, football has a way of bringing people together over a shared passion and through each of these partnerships, we look forward to introducing sports fans to our full range of high-quality wines at an exceptional value."
To celebrate the partnership, Woodbridge Wines will debut a new 375ml can format of its beloved Cabernet Sauvignon. The limited-release cans will be available beginning August for a suggested retail price of $5.99 in New York and New Jersey.
Woodbridge Wines will also bring the football experience to life at retail locations in New York and New Jersey with in-store merchandising, including a series of dynamic displays and an exciting consumer sweepstakes offering a chance to win two pairs of tickets to a 2019 Giants home game.
Woodbridge will promote its new "From One For All" campaign during live sports games, with TV advertisements running on ESPN and NFL Network for the first time, and host a national consumer sweepstakes at retail for a chance to win an unforgettable football experience for the 2020 NFL season.
The partnership will officially commence in September through the end of the season the following February.
*i6 Report MULO+C L52wks ending 7-14-19
ABOUT WOODBRIDGE BY ROBERT MONDAVI WINES:
Robert Mondavi founded Woodbridge Winery near his childhood home in Lodi, California to make quality wines accessible to wine lovers across the world to enjoy as part of daily life. Mr. Mondavi's pioneering vision for Woodbridge by Robert Mondavi has raised the standard for everyday wines in America, and has made Woodbridge one of the most beloved wines in the U.S. The trusted heritage and quality of Woodbridge by Robert Mondavi ensures you don't need to spend more for great wine and the diverse portfolio of classic wines marked by bright fruit flavors made to complement food means there is something for everyone. For more about Woodbridge by Robert Mondavi, including food and wine pairings and recipes ideas, please visit www.WoodbridgeWines.com. Please enjoy responsibly. © 2019 Woodbridge, Acampo, CA
ABOUT THE NEW YORK FOOTBALL GIANTS: A cornerstone franchise of the National Football League, the New York Football Giants began play in 1925. With eight championships, including a victory over the New England Patriots in Super Bowl XLVI, their second in five seasons, the Giants are the only franchise in the NFL with a Super Bowl victory in each of the last four decades. Headquartered at the Quest Diagnostics Training Center in East Rutherford, N.J., the Giants enter their 95th season of play this fall. For more information, visit www.giants.com.