The New York Giants have unveiled "OUR WAY," the franchise's campaign for the playoffs.
"OUR WAY" celebrates the success of the first season under head coach Brian Daboll and general manager Joe Schoen, who have preached "Smart, Tough, Dependable" as foundational characteristics of the Giants. The "OUR WAY" campaign will also share the success with Giants fans through a series of events, social media content, influencer collaborations and brand-building initiatives.
