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Back to Football Campaign

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Back to Football Friday is a way for communities nationwide to show their excitement for the return of NFL football. Starting now and continuing through Kickoff weekend (September 8-19), the Giants, the NFL and United Way are teaming up to celebrate the start of the football season. Fans are encouraged to demonstrate their commitment to their NFL teams and their excitement for the upcoming season by planning a unique Back to Football Friday event for their communities, in the workplace or at school, to support youth health and wellness.

Whether they're planning a pep rally or wearing their team jersey or shirt to school or work, Giants fans may show their passion in any creative way on September 9, and enter for the chance to win once-in-a-lifetime prizes from the NFL.

Schools can enter the Back to Football Friday contest at www.NFLRUSH.com/BackToFootball. They will be asked to submit photos of their Back to Football Friday event and answer brief essay questions for the chance to win a $10,000 NFL PLAY 60 grant for fitness equipment at their school and an NFL team celebration. Thirty-four winning schools will be selected as "NFL PLAY 60 Super Schools," one in each of the 32 NFL markets, and two at-large winners.  Through the contest, schools can cheer on the Giants, while supporting the health and wellness of children in their community.**

Giants fans also may take their team loyalties to work on September 9, wearing their favorite team jerseys or gear or planning a special office event to celebrate the return of the football season. Working with United Way, the NFL is offering fans the chance to show their NFL passion by creating their own virtual touchdown dance, entering the Extreme Cubicle Makeover Contest and taking the United Way Healthy Kids Pledge—for the chance to win NFL Shop gift cards and even tickets to Super Bowl XLVI. Companies and individuals can register to take part at a* special website, www.backtofootball.org. Many NFL sponsors are also planning *Back to Football Friday celebrations for their employees.

As a supporter of Back to Football Friday, Dick's Sporting Goods is providing special offers at retail for NFL fans who participate in a celebration, as well as a $500 gift certificate to each of the "NFL PLAY 60 Super Schools." 

Designed to tackle childhood obesity, NFL PLAY 60 brings together the Giants and NFL's long-standing commitment to health and fitness with partner organizations like United Way.  Since the program was launched in 2007, the NFL has committed more than $200 million to youth health and fitness through programming, grants, and media time for PSAs.

NO PURCHASE NECESSARY TO ENTER OR WIN in the United Way Super Fan Dance & United Way Healthy Kids Pledge Sweepstakes. Starts 12:00:00 pm ET on 8/1/11, ends 11:59:59 pm ET on 9/9/11 ("Promotion Period"). Open only to legal residents of 50 U.S. and DC who are of legal age of majority in their state of residence and at least 18 as of entry date. Void where prohibited. Subject to Official Rules available by visiting www.backtofootball.org during Promotion Period or by sending SASE for receipt by 10/11/11 to: United Way Super Fan Dance & United Way Healthy Kids Pledge Sweepstakes RULES, 701 North Fairfax Street, Alexandria, VA 22314. Sponsor: United Way Worldwide. The NFL Entities (as defined in the official rules) have not offered or sponsored this contest in any way.* *© 2011 NFL Properties LLC. Team names/logos/indicia are trademarks of the teams indicated.  All other NFL-related trademarks are trademarks of the National Football League.

NO PURCHASE NECESSARY TO ENTER OR WIN in the United Way Extreme Cubicle Makeover Contest. Starts 9:00:00 am ET on 8/1/11, ends 11:59:59 pm ET on 9/11/11 ("Promotion Period"). Open only to legal residents of 50 U.S. and DC who are of legal age of majority in their state of residence and at least 18 as of entry date. Void where prohibited. Subject to Official Rules available by visiting https://www.facebook.com/pages/NFL-Lives-United/117035378348845* during Promotion Period or by sending SASE for receipt by 11/7/11 to: United Way Extreme Cubicle Makeover Contest RULES, 701 North Fairfax Street, Alexandria, VA 22314. Sponsor: United Way Worldwide. The NFL Entities (as defined in the official rules) have not offered or sponsored this contest in any way.* **© 2011 NFL Properties LLC. Team names/logos/indicia are trademarks of the teams indicated.  All other NFL-related trademarks are trademarks of the National Football League.

NO PURCHASE NECESSARY TO ENTER OR WIN in the United Way Super Fan Contest. Starts 9:00:00 am ET on 8/1/11, ends 11:59:59 pm ET on 10/4/11 ("Promotion Period"). Open only to legal residents of 50 U.S. and DC who are of legal age of majority in their state of residence and at least 18 as of entry date. Void where prohibited. Subject to Official Rules available by visiting BackToFootball.org during Promotion Period or by sending SASE for receipt by 11/1/11 to: United Way Super Fan Contest RULES, 701 North Fairfax Street, Alexandria, VA 22314. Sponsor: United Way Worldwide. The NFL Entities (as defined in the official rules) have not offered or sponsored this contest in any way.* *© 2011 NFL Properties LLC. Team names/logos/indicia are trademarks of the teams indicated.  All other NFL-related trademarks are trademarks of the National Football League.

NO PURCHASE NECESSARY to Enter or Win in the Back to Football Friday Contest (hereafter, "Contest"). Registration starts 12:00:00 p.m. ET on 3/15/11 and ends two (2) weeks following the conclusion of the first 2011 NFL regular season game ("Registration Period"). Entry Period starts 9:00:00 a.m. ET on the day after the first 2011 NFL regular season game and ends two (2) weeks following the conclusion of the first 2011 NFL regular season game. Open only to those who are, as of registration date: (i) legal residents of the 50 U.S. or District of Columbia; (ii) 18 years; and (iii) either a school Administrator, Teacher, PTA leader or PTO leader representing a public, state-accredited private school or vocational school with grades between Kindergarten and 8th. For the purposes of this Contest, a school Administrator is defined as a Principal, Vice-Principal, Dean, Superintendent or Health and Wellness Administrator. Void where prohibited. Subject to Official Rules available at www.nflrush.com/backtofootball during Registration Period or by sending a SASE for receipt by 11/4/11 to: Back to Football Friday RULES, P.O. Box 17009, Bridgeport, CT, 06673-7009. Sponsor: National Football League."NFL Team Celebration" prize consists of a visit to the school associated with the Grand Prize winning Entry for a portion of a school day by one or more cheerleader(s), mascot or NFL player(s).* awarded in the form of a check made payable to the winning school."

© 2011 NFL Properties LLC. All NFL-related trademarks are trademarks of the National Football League.

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