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Daily Blitz - Mar. 30: NFL Pop-up Store


To celebrate the launch of its new apparel partnerships and the 2012 NFL Draft, the NFL will open a pop-up store on Monday located at 1095 Avenue of the Americas at 41st and 42nd Streets.  The NFL SHOP AT DRAFT will be open April 2 - 30 from 11 am – 8 pm, seven days a week.

Here is the official release from the league:  

The 10,000-square foot space will house merchandise from NFL licensees, including Nike, New Era, Under Armour, GIII, VF and Wilson.  The NFL Shop at Draft will be the first place fans may see all 32 NFL teams' New Era Draft Caps as well as all 32 new Nike jerseys (beginning April 3). In addition, fans will have their choice of limited-time-only, unique product exclusive to the NFL Shop at Draft, such as Draft Day Gnomes by Forever Collectables, rhinestone NFL tees from Cuce Apparel and VF 2012 NFL Draft tees.

NFL Shop at Draft celebrates the start of the NFL's new partnerships with Nike and New Era. It was previously announced that beginning in April 2012, the NFL will launch a new apparel framework featuring seven major partners: Nike, New Era, Under Armour, GIII, VF, Outerstuff and '47 Brand.

To kick off opening day, NFL Commissioner Roger Goodell and current and former players will participate in a ribbon-cutting event on Monday April 2 at 10:45 AM.  Goodell then will shop with fans from 11 AM – Noon.  The first 500 fans in line to enter the store will receive a commemorative 2012 NFL Draft coin.

The NFL Shop at Draft will be ever-changing, with new merchandise and rotating elements on display throughout the month.  The Vince Lombardi Trophy* *will be on display April 4 - 14 and the championship rings from Super Bowl games I – XLV will be on display April 8 - 14.  Beginning April 19, fans may purchase commemorative Wilson game footballs and have customized on-site, including the first-ever team specific footballs.  This will be the first time Wilson will manufacture game footballs in Manhattan.

Fans may follow @officialnflshop on Twitter to get the latest news about NFL apparel and the NFL Shop at Draft, including new merchandise and player and celebrity appearances. 


**>> Duke lacrosse coach has Big Blue heritage – His father, Ed Danowski, led the Giants to two NFL titles in 1930's.

*"It was awesome to hear people mention my dad again after the Giants won it this year," says John Danowski. "My dad was so humble and the NFL was a different animal then, but our family always took pride in his accomplishments. It was great for my mom to read about dad and hear people mention his name again and his career."

*>> During Bruce Springsteen & The E Street Band's performance at the Wells Fargo Center in Philadelphia, writes:

*"The Boss was also briefly met with a few good-natured boos, as a lyric makes reference to the New York Giants football team. The Giants are not a popular topic in Eagles country, but Springsteen smiled and shrugged and the cheers soon returned. A stomping performance of "Badlands" was next, followed by an intense rendition of the new "Death To My Hometown."

*>> Giants Mock Draft Tracker. ESPN's Todd McShay unveiled his latest picks and projects the Giants to take linebacker Lavonte David of Nebraska.

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