We ready. Are y’all?
Continuing the NFL’s year-long activations to celebrate its 100th season, the New York Giants have collaborated with the league to help launch the fan-driven #WeReady campaign on the popular social media app TikTok. Fans are encouraged to follow @nygiants on TikTok and showcase how hyped they are for the season to the tune of the popular sports anthem.
To get the ball rolling, Giants tight end Evan Engram created a 15-second social video ahead of the Giants’ 2019 season, which begins Sunday, Sept. 8, in Dallas. Now we want you to do the same.
There’s no one way to do this challenge. We’re encouraging everyone to get inventive with their team spirit. So get ready, Giants fans. We are.
The steps are simple:
1. Download TikTok app
2. Follow @nygiants
3. Hit “select sound” and search for “We Ready” (the one with the NFL logo)
4. Make a creative video in your Giants gear
5. Upload using #WeReady and then challenge your friends to make their own