The New York Giants have entered into an agreement with ADPRO Sports that makes the branded merchandise company the team's Preferred Premium Provider. ADPRO Sports is an official NFL premium licensee that will provide the New York Giants organization and partners with co-branded apparel, promotional items, and merchandise needs.
"The New York Giants are one of the premier franchises in all of professional sports and we are honored to partner with them," said Ron Raccuia, ADPRO Sports President. "As the NFL's branded merchandise space and our relationship with the New York Giants continues to grow, everyone at ADPRO is thrilled to work together with the Giants to create unique and customizable ways to connect with their partners and their fans through branded merchandise solutions."
"Branded merchandise has proven to be an important part of our strategy around reaching and engaging new and existing fans," said Pete Guelli, the Giants' Chief Commercial Officer. "Our collaboration with ADPRO Sports enhances our capabilities and aligns us with one of the top providers in the country, making this an ideal partnership."
ADPRO has grown to be one of the nation's largest team sports dealers and branded merchandise providers, representing major industry leaders such as Nike, New Era Cap Company, and many more brands. The Giants' new partner operates an 88,000 square foot full-service in-house production and fulfillment branded merchandise business from its headquarters in Buffalo, NY. The Giants and ADPRO Sports' agreement is a multi-year partnership.
About ADPRO Sports
ADPRO Sports is one of the country's largest Nike Team dealers, an official NFL premium licensee, and is working with a growing list of NFL, NBA, NHL, and NCAA teams. The full-service, in-house production and fulfillment company specializes in all aspects of custom branded merchandise for both sports teams and corporations. ADPRO provides uniforms and apparel, along with custom branded merchandise to more than 250 colleges, 500 high schools, and hundreds of corporations nationwide.
About the New York Football Giants
A cornerstone franchise of the National Football League, the New York Football Giants began play in 1925. With eight championships, including a victory over the New England Patriots in Super Bowl XLVI, their second in five seasons, the Giants are the only franchise in the NFL with a Super Bowl victory in each of the last four decades. Headquartered at the Quest Diagnostics Training Center in East Rutherford, N.J., the Giants enter their 97th season of play this fall. For more information, visit www.giants.com.