East Rutherford, NJ – August 3, 2020 – The New York Giants today announced an agreement with Align Technology, makers of the Invisalign clear aligner system and the iTero imaging systems, to make the Invisalign brand the Official Smile of the Giants. Separately, Align also announced an agreement with the National Football League to make the Invisalign brand the Official Clear Aligner Sponsor of the NFL. The NFL agreement builds on Align's previously announced Club sponsorship agreements and expands the Invisalign brand's "Official Smile" designation to 11 individual NFL Clubs.
Commenting on the New York Giants agreement, Align Technology Vice President and General Manager of the U.S. Frank Quinn said, "As the 'Official Smile of the Giants,' we look forward to creating new experiences throughout the tri-state area that expand recognition about the value of in-office, doctor-delivered clear aligner treatment to help transform more beautiful smiles."
As part of the agreement, the Invisalign brand will be featured in a wide range of social and digital media to provide Giants fans with opportunities to interact with both brands. These activations will include marketing available in doctors' offices to help drive patient interest, as well as various league level events and activations to further push demand and raise awareness of doctor led orthodontic care.
Invisalign clear aligner patients will also have the opportunity to show their support for the Giants by purchasing special team-branded aligner cases. Additionally, the agreement will focus on building awareness of 'winning smiles' and driving brand engagement along with supporting community initiatives that are championed by the New York Giants.
"We are thrilled to team with Align's Invisalign brand and create unique and rewarding opportunities to bring those 'winning smiles' to Giants fans," said Pete Guelli, Chief Commercial Officer of the New York Giants. "We also look forward to working with Align to build and raise awareness of their community initiatives."
About Align Technology, Inc.
Align Technology designs and manufactures the Invisalign® system, the most advanced clear aligner system in the world, iTero® intraoral scanners and services, and CAD/CAM software. Align has helped treat over 8 million patients with the Invisalign system and is driving the evolution in digital dentistry with the iTero intraoral scanner and exocad CAD/CAM software − modernizing today's practices by enabling enhanced digital orthodontic and restorative workflows to improve patient outcomes and practice efficiencies. Visit www.aligntech.com for more information.
For additional information about the Invisalign system or to find an Invisalign doctor in your area, please visit www.invisalign.com. For additional information about the iTero digital scanning system, please visit www.itero.com. For additional information about exocad dental CAD/CAM offerings and a list of exocad reseller partners, please visit www.exocad.com.