After the Giants parted ways with Hakeem Nicks in free agency, Eli Manning and company needed another threat in the passing game, particularly on the outside.
Known for his versatility, Beckham became one of the most dynamic players in LSU history, earning the Hornung Award as college football's most versatile player last year while being a first-team All-America selection as a kick returner.
But first and foremost, the Giants drafted a wide receiver.
Beckham can alleviate some of the pressure on Victor Cruz while reuniting with his former college teammate and "big brother" Rueben Randle as they try to establish themselves in the NFL. Adding weapons around Manning was a top priority for the Giants' front office, and new offensive coordinator Ben McAdoo will get right to work with a player the organization believes can help put the ball in the end zone.
The Giants' offense needs it coming off a 2013 campaign in which it ranked 28th in both yards and scoring.
In terms of complementing Cruz -- the Giants' top receiver for the past three seasons -- head coach Tom Coughlin likes Beckham's ability to make the big play as well as his "crafty" route-running. Beckham will be asked to contribute right away and compete with the likes of Mario Manningham, Randle, and a player who gathered momentum in the final weeks of 2013, Jerrel Jernigan.
The bottom line is Beckham brings all the tools and the work ethic to replenish a new-look offense in need of a playmaker.
With the 12th pick in the 2014 NFL Draft, the Giants selected LSU wide receiver Odell Beckham Jr.