The New York Giants today officially unveiled the "#TogetherBlue" campaign for the 2020 season. The purpose of the campaign is to unify and reinforce how togetherness will be collective and unwavering among Giants fans, players, coaches and the front office this season.
"#TogetherBlue" serves as a mantra through this challenging time that our loyal season ticket members and fans are always foremost in the collective mind of everyone in our organization," said Giants Chief Commercial Officer Pete Guelli. "Additionally, the campaign emanates the Giants' resolute pursuit of success and what it means to achieve that success together as an organization."
The "#TogetherBlue" campaign will feature several touch points with Giants fans throughout the 2020 season, including the following:
• Virtual Kickoff Event: Bob Papa, the voice of the Giants, and Super Bowl champion David Diehl will host a virtual Giants Kickoff Event presented by Investors Bank on September 10 at 7 p.m., streaming exclusively on Giants.com, Giants App and the Giants YouTube channel. The event is open to all fans and will feature players, Team President John Mara, General Manager Dave Gettleman and Head Coach Joe Judge.
• Giants Season Ticket Members who have opted in, will have their account name printed on Giants branded signage in the seating area behind the end zones for games in MetLife Stadium. Season Ticket Members will also receive a #TogetherBlue rally pack prior to the start of the season.
• Social Media & Content: Fans are encouraged to update their social media profile images with custom #TogetherBlue frames available on the Giants Official Facebook Page. Additionally, #TogetherBlue branding will appear across all Giants content platforms, including gameday, throughout the season.
• Fan Appreciation: The Giants will launch "A Giant Hero" online program to celebrate front-line workers who have made a difference during the pandemic.
The campaign extends into the community as part of the Giants' commitment to pursue sustained change, specifically in areas of social justice. The Giants have partnered with organizations with a focus toward racial injustice, criminal justice reform, education and economic advancement, police-community relations and voter registration.
Giants players and coaches have split themselves into nine teams and each team has paired with an organization in a dedicated region within New York and New Jersey. After several conversations regarding the issues that most affect the residents of those areas, the teams selected initiatives and will work alongside their community partner.
"Over the last several months, our players and coaches have spent countless hours meeting with our community partners and identifying ways we can work together to inspire and create change," said Giants Vice President of Community and Corporate Relations Allison Stangeby. "This player driven initiative will continue throughout the season and will be an impactful opportunity for our organization to work towards sustained change in the communities where we live and work."
Below are the nine local organizations the team has partnered with and their areas of focus:
• United Way of NYC – Partnering with UWNYC's EducateNYC program to support educational equity in Brownsville (Brooklyn)
• Far Rockaway Colts (NYPD) – Teaming up with the Far Rockaway Colts and the NYPD to improve police-community relations and education through football in Queens
• New York City Police Foundation – Partnering to create positive relationships with youth throughout Manhattan
• RISE – Supporting RISE in their mission to increase civic engagement by spreading the word about voter rights, registration and education in Staten Island, N.Y.
• Bronx Defenders – Partnering together to transform how low-income people are represented in the justice system and transforming the system itself
• Eva's Village – Joining forces to personally mentor Eva's clients experiencing poverty and substance use disorders in Paterson, N.J.
• East Orange Mayor's Office – Partnering with the Mayor's office of East Orange, N.J. to support the public schools and families in need
• My Sisters' Place – Partnering with My Sisters' Place and the Mt. Vernon (N.Y.) High School Football team to promote racial equity in education
• Covenant House – Joining forces with Covenant House New Jersey located in Newark to support homeless youth through education, employment and financial literacy
Throughout the season, the Giants will highlight each of these organizations through their media platforms.