You don't sweat it, you don't get it.
Teaming up in a new series of commercials for Gatorade, Giants quarterback Eli Manning and his brother Peyton surprised college students when they tried to purchase the sports drink from a vending machine on campus.
But first, like the sign says, they had to work for it.
Dressed as coaches and armed with whistles, Eli and Peyton made the unsuspecting consumers get their heart rates going with high knees, running in place and wall sits before they could buy their Gatorade. The "sweat it to get it" campaign is the latest viral hit for Eli, who released "Bad Comedian" for DIRECTV earlier this summer.