East Rutherford, N.J., October 15, 2026: Breitling, the Swiss luxury watchmaker and Official Timepiece Partner of the NFL, and the New York Giants announce a new partnership naming Breitling a Proud Partner of the team.
As the Giants enter their 102nd season, the partnership brings together two names shaped by more than a century of history, a commitment to performance, and an instinct for making every moment count. For Breitling, whose precision timepieces have been designed for action since 1884, the partnership deepens the brand's connection to New York – one of the world's most influential intersections of sport, style, and culture.
Throughout the season, Breitling will bring the partnership to life across its retail and digital channels, through curated experiences in the New York market, and at Giants gamedays. Together, Breitling and the Giants will celebrate the moments and rituals that define football – from the anticipation before kickoff to the seconds that become part of team history. The partnership is complemented by three New York Giants editions from Breitling's NFL collection, translating the unmistakable colors and identity of Big Blue into three distinctive timepieces.
BREITLING CHRONOMAT AUTOMATIC GMT 40 NFL NEW YORK GIANTS EDITION
Designed for life on the move, the Chronomat Automatic GMT 40 pairs Breitling's signature versatility with unmistakable Giants character. Its bold blue dial is accented by a contrasting red GMT hand, while the New York Giants logo is etched on the caseback. Housed in a 40 mm stainless-steel case, the watch combines a second-time-zone display with the refined, sporty design of the Chronomat.
BREITLING PROFESSIONAL ENDURANCE PRO 44 NFL NEW YORK GIANTS EDITION
Built for performance, the Endurance Pro 44 is crafted from ultra-light titanium and powered by Breitling's SuperQuartz™ movement. Giants blue and red accents appear throughout the design, with the team logo positioned in the subdial at 6 o'clock. A solar compass, pulsometer scale, rubber strap, and NFL shield engraved on the caseback complete the design.
BREITLING CHRONOMAT B01 42 NFL NEW YORK GIANTS EDITION
At the heart of the collection is the Chronomat B01 42, powered by Breitling's flagship Manufacture Caliber 01 and limited to just 104 pieces for the New York Giants. The rich blue dial is accented in red and features the Giants logo at 9 o'clock, while the caseback carries the NFL shield and an engraved "One of 104" designation. Available on either a stainless-steel or rubber Rouleaux bracelet, the limited edition combines Breitling's mechanical watchmaking expertise with a distinctive expression of Giants pride.
To download images of the Breitling Chronomat GMT Automatic 40 New York Giants Edition, the Breitling Endurance Pro 44 New York Giants Edition, and the Breitling Chronomat B01 42 New York Giants Edition, please click here. Photo credit: Breitling.
The New York Giants editions will be available at Breitling boutiques throughout the tri-state area, including Madison Avenue and Meatpacking District in New York City, Garden State Plaza in Paramus, The Mall at Short Hills, and Roosevelt Field in Garden City. The collection will also be available at select Breitling boutiques and authorized retailers nationwide, as well as online at Breitling.com.
"New York has always been an important market for Breitling, but beyond that, it is a place where sport, style, and culture constantly intersect," said Antoine Loron, President of Breitling USA. "The Giants have built more than a century of history around defining moments, passionate fans, and an unmistakable New York identity. As the Official Timepiece Partner of the NFL, we are proud to bring Breitling's world of precision, performance, and watchmaking to that community and to celebrate the moments that make Giants football unforgettable."
Beyond the collection itself, the partnership creates a new connection between Swiss watchmaking and the unmistakable identity of Big Blue.
"Tradition, performance and excellence are central to both of our organizations, making Breitling a natural fit for the Giants family," said Jessica Slenker, SVP of Corporate Partnerships, New York Giants. "Their longstanding commitment to heritage and craftsmanship has made Breitling one of the most recognizable brands, and we are thrilled to partner with them as we bring this relationship to life across the New York market."
To learn more about this partnership, visit Breitling.com and Giants.com.
