EAST RUTHERFORD, N.J. – The New York Giants and Align Technology, a leading global medical device company that designs, manufactures, and sells the Invisalign® System of clear aligners, iTero™ intraoral scanners, and exocad™ CAD/CAM software for digital orthodontics and restorative dentistry, , today announced a multi-year extension of their brand partnership. The agreement continues the Invisalign brand's designation as the Official Smile of the New York Giants.
Since the brand partnership began in 2020, the Giants and Align's Invisalign brand have connected the energy of game day with meaningful community impact. The renewed agreement will continue to create memorable, locally relevant experiences that bring fans closer to the team, support women and girls in sports, and connect fans with local Invisalign-trained doctors.
A centerpiece of the partnership is the Giants' Big Blue Carpet, the signature player-arrival walk at home games an experience that is sponsored by the Invisalign brand. Giants fans have an opportunity to participate in a sweepstakes to walk the Big Blue Carpet before the Giants' regular-season finale against the Philadelphia Eagles in January.
"Our brand partnership with the New York Giants brings the Invisalign® brand into cultural moments and conversations, allowing us to connect with key audiences in relevant, authentic ways. By combining the Giants' reach with memorable fan experiences, community engagement and connections to local Invisalign-trained doctors, we can build brand consideration and inspire more people to take the next step in their smile journey," said Kamal Bhandal, SVP, Global Brand, Consumer and Americas Marketing, Align Technology.
Beyond game day, the brand partnership will continue to champion the next generation of women and girls shaping culture through sports. As presenting sponsor of the Giants' annual Girls & Women in Sports Day, and supporting sponsor of the Women's Tailgate, the Invisalign brand will help celebrate, empower and inspire female athletes and future leaders.
That commitment also extends to the Giants Girls' Flag Football Clinics, where the Invisalign brand's supporting sponsorship will help more girls learn, compete and build their skills through the sport.
"The Invisalign brand has been an outstanding partner because of the shared values at the foundation of our relationship. Together, we've enhanced signature Giants experiences like the Big Blue Carpet while supporting initiatives that empower women and girls through sports and create meaningful opportunities in our community. We're excited to continue building on that momentum and expanding our impact together," said Jessica Slenker, Senior Vice President of Corporate Partnerships, New York Giants.
