The New York Giants and Cadillac today announced a new multi-year partnership, which kicked off with an unveil of "Giants Lounge," the first ever dedicated influencer and celebrity suite at MetLife Stadium for Giants games. The Cadillac branded space was designed to celebrate and highlight those making an impact at the intersection of sports, entertainment and lifestyle.
As the Official Luxury Vehicle of the New York Giants, Cadillac is also the entitlement sponsor of Giants preseason broadcasts on NBC 4 New York and "Big Blue Kickoff Live," the Giants' daily podcast that includes breaking news, analysis, and fan calls year-round. Cadillac is also proud to support the Giants Women's Club through events and custom content throughout the year.
"Cadillac is a brand that champions bold people, industries and ambitions. Football plays a significant role in American culture and the New York Giants bring a bold and innovative spirit to not only the National Football League, but to the sports industry as a whole," said Dara Freeman, Cadillac Northeast Regional Director. "We are proud to partner with such an iconic franchise and further champion these athletes and their impact on the world."
"Cadillac is synonymous with luxury and became an icon in the industry through innovation, which is a foundational element of the team," said Giants Senior Vice President, Corporate Partnerships, Jessica Slenker. "We are excited to bring together two brands that have so much history but also look to the future."
In addition to their custom content and activations, fans across the Tri-State will have the opportunity to win VIP Giants Gameday experiences by visiting in-market Cadillac dealership throughout the season.