The New York Giants will see the game differently in 2019 and beyond.
On Monday, Oakley announced a monumental four-year partnership with the National Football League, becoming an official on-field partner and licensee. The partnership – the brand's biggest deal in history – will commence at the start of the forthcoming football season, providing all 32 teams with Oakley shields and eyewear Powered by Prizm Lens Technology. There will also be officially licensed NFL eyewear available to fans.
To celebrate the landmark partnership, Oakley took over New York City's iconic Times Square on the evening of August 26, hosting some of football's most influential personalities and athletes, both past and present, for an exclusive launch moment.
In an immersive and impactful 360 experience, the giant billboards in Times Square went dark, creating a disruptive blackout moment. The area then quickly roared back to life as larger-than-life visual spectacle in a creatively-orchestrated and high-energy content piece systematically developed to run across the various screens.
Following the dramatic content piece, Oakley announced that the brand is now a Proud Partner of the New York Giants and welcomed linebackers Alec Ogletree and Lorenzo Carter to the stage in the heart of their city.
As a brand rooted in high-performance optics, Oakley's primary focus for the partnership is to deliver leading lens technology to the game, as well as to consumers around the world. In such a fast-paced sport where quick decision-making is key and clear vision is crucial, Oakley shields will help improve the performance and safety of NFL players. Then for everyday life, Oakley's lifestyle and sport eyewear will provide everyday athletes the chance to experience the same benefits of Prizm – making the world look vivid and vibrant and revealing nuances that would normally be missed by the naked eye.
"The Oakley brand started in stadiums and now we will continue our brand journey inside the biggest and most relevant stadiums in North America, the football stadium," said Gwen Van Lingen, Vice President of Sports Marketing for Oakley. "We are thrilled to partner with the National Football League and its players and personnel to help push the boundaries of performance and help them see the game differently through Prizm."
As part of the partnership, for the first time in NFL history, all players will have the option of wearing Prizm Clear shields during games. Prizm Clear, grounded in decades of research, has a slight color tint engineered to help optimize detail recognition in the football environment. As the sport evolves to include tinted shields, Oakley's Prizm Lens Technology will be at the forefront of football gear.
Giants' Lorenzo Carter and Alec Ogletree visit Times Square to announce the team's new partnership with Oakley.
Oakley develops products and technologies designed to meet the performance demands of the world's best athletes, but also makes those same innovations available for athletes of all levels. As the official on-field eyewear partner of the NFL, fans will have access to the same eyewear technology that they see on the sidelines of the NFL.
Additionally, as an official licensee, Giants fans can now represent their favorite team with a special-edition NFL eyewear collection from Oakley. The special-edition NFL eyewear collection comes equipped with Prizm, official team logo etch and team color accents throughout. Giants fans can also customize select frames with the Oakley Custom Program, building a unique piece of eyewear with their NFL team's logo and preferred colors.
Oakley has produced football shields for helmets for more than 20 years, bringing the brand's leading optical innovations to athletes of all levels. The brand is excited to be a part of the National Football League and continue to expand within the sport. In addition to Oakley being an official on-field partner of the League, the Giants have one of three NFL team partnerships with the brand.
For more information on Oakley's football and lifestyle collection, Prizm technology and Team Oakley, please visit: Oakley.com.
About the New York Football Giants
A cornerstone franchise of the National Football League, the New York Football Giants began play in 1925. With eight championships, including a victory over the New England Patriots in Super Bowl XLVI, their second in five seasons, the Giants are the only franchise in the NFL with a Super Bowl victory in each of the last four decades. Headquartered at the Quest Diagnostics Training Center in East Rutherford, N.J., the Giants enter their 95th season of play this fall. For more information, visit www.giants.com.
About Oakley, Inc.
Established in 1975 and headquartered in Southern California, Oakley is one of the leading product design and sport performance brands in the world. The holder of more than 800 patents, Oakley is a culture of creators, inventors, idealists and scientists obsessed with using design and innovation to create products and experiences that inspire greatness. This philosophy has made Oakley one of the most iconic and inimitable brands on the market, with products that world-class athletes around the globe depend on to compete at the highest level possible. Oakley is known for its High Definition Optics®, which features unparalleled optical clarity and precision along with impact resistance and UV protection, incorporated into all of the brand's sun, prescription eyewear and premium goggles. Oakley extended its position as the world's leading sports eyewear brand into apparel and accessories. Oakley has men's and women's product lines that appeal to Sports Performance, Active and Lifestyle consumers. Oakley is a subsidiary of Luxottica Group. Additional information is available at www.oakley.com.