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Odell Beckham Jr. featured in new Sunday Night Football open

beckham-green-62415.jpg

Players and coaches aren't the only ones who need to prepare for a new season.


NEWS
> [NFL.com's All NFL east team](http://www.giants.com/news-and-blogs/article-1/Six-Giants-named-to-NFLcoms-All-NFC-East-Team/41ff061e-caff-4037-9be7-f88fc842c2d4)
> [Kennard named "Secret Superstar"](http://www.giants.com/news-and-blogs/article-1/LB-Devon-Kennard-named-a-Secret-Superstar-by-Pro-Football-Focus/328bea58-d1b6-4a33-94aa-f321aa100c8f)
> [Summer Q&A: Know Your Giants](http://www.giants.com/news-and-blogs/article-1/Summer-QA-CB-Prince-Amukamaras-favorite-opponent/914e4621-aeb2-483c-95e5-1c464afe00ef)
PHOTOS
> [Know Your Giants Coaches](http://www.giants.com/photos/photos/Photos-Meet-the-Giants-2015-Coaching-staff/782e5ef8-4e8a-4f2a-ad21-39cabd533298)
VIDEOS
> [Which Rookie will make impact?](http://www.giants.com/videos/videos/Which-rookie-will-make-the-biggest-impact-in-2015/0a928046-cc70-4569-98d3-69f1eaf7c2ec)


Networks do too.

After all, 45 of the 50 most-watched TV shows among all programming last fall were NFL games with a reach of 202.3 million unique viewers.

A major chunk of those numbers belongs to "Sunday Night Football" on NBC, which recently welcomed Giants wide receiver Odell Beckham Jr. to the set to film promos for the upcoming slate of primetime games.

The reigning AP Offensive Rookie of the Year will be part of the storyboards for the 2015 open that once again will feature singer Carrie Underwood, NBC announced this week.

The Giants are scheduled to play two of their five primetime games on Sunday night this season, including the opener on the road against the Dallas Cowboys. The other is Week 5 at MetLife Stadium against the San Francisco 49ers. Last year, "Sunday Night Football" was the most-watched primetime program for the fifth consecutive fall with an average of 21.3 million viewers.

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