Giants News | New York Giants –

Giants and Your Local Ford Stores announce new official partnership


Your Local Ford Stores become presenting sponsor of Giants Training Camp and key community initiatives

EAST RUTHERFORD, NJ – The New York Giants and Your Local Ford Stores today announced a new multi-year partnership that brings together two loyal fan bases to build a deeper connection in the community.

Like the Giants, the Local Ford Stores are active in the Tri-State Area with outreach initiatives that focus on first responders, military personnel, and youth programs. Both brands are excited to amplify their reach, proving that we are all "tougher together."

"Your Local Ford Stores are all about building community," Tri-State Ford Dealers Chairman John Billard said. "Now that we've partnered with the Giants, we're excited to be part of the family, where together we can share in new experiences and grow our collective fan bases. Go Big Blue!"

Ford, the Official Vehicle, Truck and SUV of the New York Giants, will have an active presence on and off the field at every Giants home game throughout the season. Beginning in 2022, Ford will be the presenting sponsor of New York Giants Training Camp. As part of Ford's "Proud to Honor" initiative, the Local Ford Stores will sponsor the "Military Moment" of the game to salute those who serve. In addition, the "Big Blue Tough Cam" will feature fans showing how they're built tough on the videoboards, much like Ford's Built Ford Tough trucks.

"The Ford Blue Oval is a symbol of pride and honor, which are also two of the building blocks here at the New York Giants," said Pete Guelli, Chief Commercial Officer of the Giants. "While celebrating and strengthening our legacies, both brands are always building for the future, which is why we're excited to partner with Ford on these community outreach initiatives."

The Ford lineup offers something for everyone in the family — SUVs, sports cars, trucks, vans, hybrids, EVs, and commercial vehicles. Ford is revolutionizing its lineup by electrifying iconic vehicles for a new generation, including the F-150 Lightning, Mustang Mach-E, and E-Transit. Ford continues to ride a wave of success with the return of the Bronco, the newly launched Bronco Sport, and the all-electric Mustang Mach-E, all of which will be showcased on-site this season.

About Your Local Ford Stores

Your Local Ford Stores are based in New York, Connecticut, and New Jersey with 93 dealerships in the area. These Local Stores offer and service the full line of Ford trucks, SUVs, vans, and cars, as well as electrified passenger and commercial vehicles. The Ford Stores provide financial services through Ford Motor Credit Company. As Ford is pursuing leadership positions in electrification, connected vehicle services and mobility solutions, Your Local Ford Stores help support our community through charitable efforts focusing on first responders, military personnel, youth initiatives and community revitalization projects. For more information regarding Ford Motor Company, its products or Ford Motor Credit Company, visit or

Related Content