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New York Giants Score for Charity With Horizon's BCBSNJ's Touchdowns for Families Program

EAST RUTHERFORD, NJ - New York Giants Score for Charity With "Touchdowns for Families" Program


Think fast!  Football quiz: What gave the New York Giants extra motivation to win Super Bowl XLII and finish last season with an NFC leading 12-4 record? 

If you're like us at Horizon Blue Cross Blue Shield of New Jersey (Horizon BCBSNJ), then you believe the success was due to the players knowing that each time they scored a touchdown they were helping children and families in need. And this year, we are predicting that the New York Giants may once again make a Super Bowl run due, in some part, to the return of Horizon BCBSNJ's Touchdowns for Families program.

This year, for the first time, the Touchdowns for Families program is supporting the fight against childhood obesity by helping fund the New Jersey YMCA State Alliance "Healthy U" initiative. "Healthy U" is the largest evidence-based, after-school childhood obesity program in the nation.  Over 18,000 school children are actively taking part in "Healthy U."  For complete information on the "Healthy U" program please visit:

About the Touchdowns for Families Program:
For every touchdown the New York Giants score in the 2009-2010 season, Horizon BCBSNJ will donate $250.00 to the New Jersey YMCA State Alliance.  The Alliance will use that money to expand "Healthy U."   "Healthy U" was made possible through a $1 million dollar grant from The Horizon Foundation for New Jersey.   See the above link for complete information on "Healthy U."  Also, please visit "Healthy U" on Facebook.  , search - Healthy U.

If the New York Giants make the NFL post season, Horizon BCBSNJ will increase its donation to $500.00 for each touchdown that the Giants score in each playoff game.  If the Giants make the Super Bowl, Horizon BCBSNJ will increase its donation to $1,000.00 for each touchdown the Giants score in the Super Bowl.

Through two complete seasons, the Touchdowns for Families program raised $57,500 for charity.  To follow the weekly progress of the Touchdowns for Families program visit:

About Horizon Blue Cross Blue Shield of New Jersey
Horizon Blue Cross Blue Shield of New Jersey, the state's oldest and largest health insurer, is a not-for-profit health services corporation.  Horizon BCBSNJ serves over 3.6 million members and is headquartered in Newark with offices in Wall, Mt. Laurel, and West Trenton.
Horizon BCBSNJ provides a wide variety of health and dental insurance products and services, including Medicare and Medicaid products, for businesses and individuals.  Horizon BCBSNJ is an independent licensee of the Blue Cross Blue Shield Association.  Learn more at
About the New Jersey YMCA State Alliance                                                                                            The New Jersey Alliance of YMCA's is a not-for-profit association made up of 44 YMCA's from the state of New Jersey. We bring the independent YMCA's of New Jersey together to collaborate and work on areas of mutual benefit in order to strengthen and enhance our individual YMCAs and the collective strength of NJ YMCA's to better serve the people of New Jersey. *
Among our goals is to develop and implement strategic statewide programs and brands which will have a positive impact on solving critical needs and issues in the state of New Jersey, to provide a unified voice to address Public Policy issues, and to fulfill our mission to build strong kids, strong families and strong communities. *
About the New York Giants

The New York Football Giants began play in 1925 and is a cornerstone franchise of the National Football League.  With six (6) championships and over 600 victories, the Giants are considered one of sports all-time great franchises.  The Giants are headquartered in Giants Stadium, in East Rutherford, NJ.

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